Ads Worth Spreading

The Bear

Posted Feb 2012

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About this ad

In this offbeat witty ad, a bear plays the part of a passionate director -- complete with tantrums, moods and drama. A delightfully clever ending twist reveals the source of his passion and illustrates the brand tagline: The more you watch CANAL+ the more you love cinema..

About CANAL+

Canal+ ("Canal Plus", "C+", meaning "Channel Plus/More" in French) is a French premium pay television channel launched in 1984.

About BETC

Based in Paris and London, BETC was the 2nd most creative agency in the world in 2010. (source Gunn Report)

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About Ads Worth Spreading

With Ads Worth Spreading, we're seeking to reverse the trend of online ads being aggressively forced on users. We want to nurture ads so good you choose to watch. We invite you to view, comment, rate -- and share! More »