These industry leaders provide invaluable guidance in shaping the Ads Worth Spreading initiative, as well as recommending their favorite ads of the year for consideration:

Jim Stengel is president and CEO of the Jim Stengel Company where he advocates for ideal-driven businesses and brands.

Cindy Gallop creates interactive web platforms that she uses to spark public dialog about sex, good intentions, and collective action. Co-founder of BBH New York, also works as a consultant in advertising.

Jon Kamen is co-founder and CEO of He lectures widely about advertising, and serves on the boards of AICP and the Art Directors' Club.

Tom Beckman is executive creative director at Prime in Stockholm. Under his creative leadership, Prime has become one of the world's most awarded PR topping the Cannes Lions PR agency ranking in 2010 and 2012.

Laura Desmond is CEO of Starcom Mediavest Group. In 2008, after directing Starcom's Latin American Unit, she stepped up as CEO to become one of advertising's youngest chiefs.

Kris Hoet is Managing Partner Digital at Duval Guillaume Modem, a creative agency based in Antwerp, Belgium. He's been into digital since he started working in 1998, and calls himself a geek marketer.

David Messinger is Co-Head of CAA Marketing where he helps lead a division that develops marketing strategies and original content to leverage the power of entertainment for global brands.

David Lubars is Chairman/Chief Creative Officer of BBDO North America. David has been ranked the world's most award-winning creative director for the last two years.

Ignacio Oreamuno is Executive Director of the Art Directors Club, providing a forum for creatives of all levels in advertising, design, interactive media and communications to explore these rapidly converging industries.

Benjamin Palmer has spent the last 15 years exploring the creative possibilities of the Internet. In his role as Co-founder and Chairman of The Barbarian Group, Benjamin leads the cultural and creative vision of the digital creative agency.

Joseph Crump has spent 25 years developing innovative products and experiences for companies. He now works at Razorfish as senior vice-president of strategy and planning.

John O'Keeffe is Worldwide Creative Director of WPP. He works across agencies, disciplines, and clients, to help raise creative standards. He says it's a role he shares with everyone in every WPP company.

Paul Kemp-Robertson is the creative force behind Contagious, the company is best-known for its quarterly advertising magazine. Before founding Contagious, he served as Leo Burnett's worldwide director of creative resources.

Mehdi Lamloum is the regional creative director at Social@Ogilvy APAC in Hong Kong. He is an expert in all things digital. His blog, videocast and online projects reflect politics, civil society and media’s interconnectedness.

Lucy Farey-Jones is partner, executive strategy director of Venables Bell & Partners, a proudly independent San Francisco advertising agency founded on good intentions.

Joe Staples is Executive Creative Director at Wieden + Kennedy, known for his work with Dodge and Chrysler. He sees advertising as a means to help brands change their culture and even improve the way they do business.

Jonathan Wells is a curator and the Creative Director of Flux. He also has co-founded and edited RES Magazine, served as Festival Director for RESFEST for 10 years.

David Rittenhouse is Managing Director at Neo@Ogilvy, interested in the dynamic relationship between people, content and brands. His teams design unique strategies across paid, owned and earned media channels.

Eliza Esquivel is VP Global Brand Strategy at Mondelēz International, nurturing their portfolio of global brands. She leads an international team providing brand strategy, creative development, and thought leadership.

Julie Thompson is the founder of juliethompsoninc, an ad-world consultancy known for marketing partnerships that get real results. She is TED's catalyst for Ads Worth Spreading.