Ads Worth Spreading
Watch the 10 winners of our third Ads Worth Spreading challenge. Our goal is to celebrate ads that communicate ideas in an exceptionally powerful way. Dig deeper and discover what audiences and the creative directors behind the ads had to say about last year's selections by downloading the Ads Worth Spreading report.
This ad holds the Guinness world record for the World's Smallest Stop-Motion Film. IBM researchers used a scanning tunneling microscope to move thousands of carbon monoxide molecules (two atoms stacked on top of each other), in pursuit of making a film so small it can be seen only when you magnify it 100 million times. A movie made with atoms.
A journey through women's relationship with the camera -- from self-conscious avoidance to pure joy in the spotlight. Dove asked women to reflect on the point when they became their own worst beauty critics -- and encourages them to be their own beautiful self.
Meet Michael. He's the best at what he does: When top charities need an African child star for their ads, they call Michael. This sarcastic piece reminds us of how ridiculous stereotypes can be, and why we need to throw them out.