Ads Worth Spreading
Watch the 10 winners of our third Ads Worth Spreading challenge. Our goal is to celebrate ads that communicate ideas in an exceptionally powerful way. Dig deeper and discover what audiences and the creative directors behind the ads had to say about last year's selections by downloading the Ads Worth Spreading report.
This ad holds the Guinness world record for the World's Smallest Stop-Motion Film. IBM researchers used a scanning tunneling microscope to move thousands of carbon monoxide molecules (two atoms stacked on top of each other), in pursuit of making a film so small it can be seen only when you magnify it 100 million times. A movie made with atoms.
A journey through women's relationship with the camera -- from self-conscious avoidance to pure joy in the spotlight. Dove asked women to reflect on the point when they became their own worst beauty critics -- and encourages them to be their own beautiful self.
Meet Michael. He's the best at what he does: When top charities need an African child star for their ads, they call Michael. This sarcastic piece reminds us of how ridiculous stereotypes can be, and why we need to throw them out.
How we choose the Ads
Six teams of two – made up of one renowned TED speaker and one rising star from the advertising industry – work together to nominate incredible work across specific categories. Twenty-five leading voices in the ad industry act as Advocates and also make nominations. Learn more about AWS Nomination Teams
What winners receive
The final selections are revealed at the TED conference in Long Beach, California, and are featured after talks across TED.com. The teams behind the ads are honored at a special celebration co-hosted by TED and YouTube in New York City. Learn more about what winners receive
Our industry supporters have been invaluable contributors to every stage of this initiative. TED: YouTube, AICP, NiceSpots, Art Directors Club, 4A's, IAA, IAB, Contagious Magazine and The Advertising Club of New York.