x = independently organized TED event

Theme: Creativity in Times of Adversity

This event occurred on
July 15, 2013
2:00pm - 9:30pm CEST
(UTC +2hrs)
Madrid, MD

Welcome to TEDxIEUniversityMadrid!

In the fall of 2012, 19 students from the Master in Market Research and Consumer Behavior at IE Business School decided to come together to create a community of idea sharing and inspiration. TEDxIEUniversityMadrid is how we change the world – one idea at a time. Today, we are working together to make this event a memorable experience for all. This is based on our shared spirit.

• We believe we can make an IMPACT and create our future TOGETHER
• We understand the importance of LEARNING from others
• We found many INSPIRING people who have made a CHANGE through CREATIVITY

On July 15, 2013, TEDxIEUniversityMadrid will make its initial appearance at IE University - Madrid campus, hosted in IE’s premiere auditorium, Aula Magna. This high-energy, half-day event will feature shared ideas and entertaining presentations by men and women of the world. Under the theme Creativity in Times of Adversity, these great minds from various fields will share with us how they overcame adversity with creative solutions or how they want to encourage others with their creative ideas and have a positive impact on this world.

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IE - Aula Magna
Calle de María de Molina, 11
Madrid, MD, 28006
Event type:
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Speakers may not be confirmed. Check event website for more information.

Katharina Lefringhausen

After experiencing an exchange year in the US (2003/4), Katharina started to become interested in intercultural competence and perceptions of diversity. She gained more insides in the psychology of interpersonal relationships and communication during her BA program in Public Relations (University for Applied Science and Arts of Hanover, 2009). Then as a trainee in Brussels Katharina became aware of an omnipresent challenge in today’s societies: multiculturalism. Thereby, it was the great variety of the phenomenon’s evaluation methods that caught her attention starting from political’ ideologies and economic developments to locals’ attitudes towards diversity. Interestingly, intercultural communication difficulties between politicians themselves were not addressed. Inspired by these observations, Katharina started a Master of Science program in Cross-Cultural Psychology at Brunel University (London, 2011), focusing on locals’ adaptation towards multiculturalism within their own homeland. Now as a PhD, she explores the process’ association with locals’ endorsement of their traditional national culture, their subjective well-being and work-performances in the hopes to enable all parties to benefit from multiculturalism.

Ricardo Somazz Reis

With professional experience of more than 13 years in Marketing and Advertising, Ricardo started his career very early, when he was 14 years old in an American company of Paper, Pulp & Packaging (International Paper S/A) where he had the opportunity to develop several projects related to the understanding of the consumption of paper in the Brazilian market, always focusing on increasing sales and profits of the company. Graduated in 2004 in Advertisiment at "UNIVERSIDADE PAULISTA" Ricardo concluded a MBA in Marketing in 2007 on "FUNDAÇÃO GETÚLIO VARGAS", solidifying his career in the company. Interested in social projects, he initiated in 2000 a voluntary work in public hospitals in a city near São Paulo related to performing arts. A volunteer project that brought inspiration to other activities and the development of a new perspective on life. In 2008 started new courses in the area, moving to London - UK for 1 year in 2010, investigating this subject. Observer of human relationships and their contact with the performing arts, he returned to London in 2013 to explore his knowledge and skills in "LISPA - LONDON INTERNATIONAL SCHOOL OF PERFORMING ARTS". With work in progress, Ricardo is focused on exploring the impact of performing arts on the everyday life (specially professional) in order to have a more healthy and happy society.

Amélie Jézabel Mariage and Miriam Reyes

Amélie Jézabel Mariage and Miriam Reyes are two young women who believe in a society where every person has the opportunity to develop and show their talents. Amélie, Economist and Journalist by profession, and Artist by passion, decided to use this beautiful form of expression to change the view of people and claim the necessity of social changes. Miriam, Architect and Social Entrepreneur, created "Books for Visual Learners" where they develop stories adapted to pictograms for children with autism and other learning difficulties. Their paths crossed when they founded the Visual Learners Art Gallery, a project whose main objective is to integrate and disseminate some art exhibitions by artists with and without autism. A pioneer project that has been recognized by organizations such as UNICEF and Ashoka for their global vision of social change through art.

Martin Boehm

Martin Boehm is the Dean of Programs and Professor of Marketing at IE Business School in Madrid. He previously served as the Associate Dean of Undergraduate Studies at IE University and the Associate Dean of the Master in Management at IE Business School. Martin’s intellectual interests center on Customer Management. His research provides managerial implications on how to build profitable and long-lasting customer relationships. His primary concern is to quantify the impact of various customer management activities on a customer’s lifetime value – the net present value of the stream of future profits expected over a customer’s lifetime. At the same time, he develops analytical models to estimate or approximate a customer’s lifetime value. As a consultant he works primarily with firms in the financial services industry to provide them with a roadmap for growth. Martin is teaching across IE’s Master in Management, MBA, Executive MBA, and PhD programs. Prior to joining the IE Business School faculty, he studied International Business at Reutlingen University of Applied Sciences and received a Master of Business Administration from the Australian Graduate School of Entrepreneurship. He completed his academic education with a Doctorate in Marketing which he obtained from the Johann Wolfgang Goethe-University in Frankfurt.

Eva Katharina Herber

Eva Katharina Herber is a former Marketing and International Business Executive converted into a Clinical Psychologist and Coach. After graduating from the European Business School in Reutlingen and ICADE Madrid, Eva started her career at Procter & Gamble but soon decided to follow her calling of helping people overcome their challenges and live the life they’re passionate about. Once she graduated in Psychology from UNED University some unforeseen work-life challenges triggered the dive into a full-blown career change. She got trained as a Coach and before knowing she joined the Instituto Europeo de Psicología Positiva (IEPP) and SINEWS Multilingual Therapy Institute in Madrid as a trilingual therapist and coach. Today she delivers Positive Psychology interventions for individuals and companies that want to boost wellbeing and performance based on the identification and empowerment of personal strengths. She believes that the key to personal success in adversity is the creative combination and usage of our strengths, a paradigm change that invites us to stop fixing our weaknesses and start to tap into our authentic potential.

Concepcion Galdon

Concepcion Galdon is an innovation and enterpeneurship professor at IE Business School. She is also the coordinator of Area 31, IE Business School's space for innovation and creation of enterprises and co-founder and CEO of Puentes Global. She has a Master in Public Administration and International Development from Harvard Kennedy School, where she obtained advanced formation in negotiation and problem solving. She has an economics degree from the Universidad Autónoma de Madrid. She worked as an intern in the United Nations Headquarters, as economic analyst for the Latin American division of Santander Bank, and collaborated with the ministry of Hacienda de Libreria under the government of Ellen Johnson-Sirleaf (Nobel Price for Peace 2011).

Paris de L'Etraz

Paris went from undergraduate and graduate work at Boston University in Mathematics and Computer Science to later spending 21 years as an investment banker at UBS and ABN AMRO. He then became an entrepreneur for 10 years with 5 startups before beginning his Academic career and doing his PhD. Professor de l'Etraz' PhD research work focused on the socialization challenges of highly quantitatively trained professionals in today’s organization. He used a narrative identity development approach to explore how our professional identities are developed and sustained. Today He continues to study what he refers to as "Quants" or individuals who struggle with uncertainty and ambiguity in their professional lives. Through a process of Un-Quanting most of us are able to develop our professional identities further by increasingly stepping out of our comfort zones..... and achieving higher levels of comfort with ambiguity and uncertainty.

José Escudero

H&B Principal and M&A and Business Strategic Expert. Mr. Escudero joined the Hallman & Burke team in 2007 after more than 10 years career in the M&A, transactional and strategy business consulting. Since he joined Hallman&Burke he has been working in financial analysis, transactional support and strategy business development as well as operating management in first level Spanish and international companies. Previously he was working in Ambers & Co. he was responsible for Corporate Finance from SC Family Office. He started his career in PWC as an auditor. Mr. Escudero has a B.Sc. in Economics from the Francisco de Vitoria University where he ranked number one of the promotion. He has a Masters degree in Corporate Finance and Investment Banking from the Options & Futures Institute. Currently he is enrolled in Harvard University in Business Postgraduate studies. He is fluent in Spanish and English. He collaborates with different Business Schools as speaker and professor.

Rodrigo Taramona

Born Rodrigo García Taramona to a Peruvian mother and Argentinian father, has two sisters and a brother, two of them italian, which is why he speaks spanish and italian as mother tongues and english as a third. Studied in Madrid's King's College and started working as an actor "maybe too soon" in a few popular tv shows and movies and stopped acting "soon enough" to become a DJ and hospitality manager among other things.. He had a blog for Harper's Bazaar online and is currently writing for Glamour Magazine online. He happily co-owns The Passenger, rides his bike to exhaust his baby beagle whenever he has the time for it and reads as much as he can when he has the time and is not riding his bike to exhaust his baby beagle. He lives in Madrid.

Organizing team


Madrid, Spain
  • Janice Quiñones
    Teamleader: Finance (Sponsoring and Budget)
  • Sankar Gupta
    Finance (Sponsoring and Budget)
  • Adriana Boza
    Finance (Sponsoring and Budget)
  • Alison Robart
    Finance (Sponsoring and Budget)
  • Bryan Mehrad
    Finance (Sponsoring and Budget)
  • Fernando Espinoza
    Speakers curator
  • Saswati Saha Mitra
    Speakers curator
  • Larissa Murillo
    Speakers curator
  • Pia Marie Montemayor
    Speakers curator
  • Carlos Jaramillo
    Speakers curator
  • Hanzada Abou Youssef
    Teamleader: Marketing and Event
  • Carolina Ortiz
    Speakers Curator
  • Moru Li
    Marketing and Event
  • Vanessa Esquivel
    Marketing and Event
  • Ranya Maamer
    Marketing and Event
  • Vanessa Vallejo
    Marketing and Event
  • Mario Gonzalez
    Marketing and Event
  • Gabriel Rodríguez
    Marketing and Event
  • Silvia Müller
    Marketing and Event