x = independently organized TED event

Theme: The future of hospitality

This event occurred on
January 16, 2012
3:00pm - 10:30pm CET
(UTC +1hr)
Lausanne, VD

For TEDxEcoleHôtelièreLausanne we have put together an exciting programme which we hope will bring you inspiration from a wide diversity of disciplines. There is no one theme; however all the content has been curated with hospitality industry and with you in mind!

We have asked ourselves about trends influencing the future of hospitality and identified interesting ideas from neuroscientists to flavour scientists, from design agencies, storytellers, gamers, anthropologists and innovating engineers.

Ecole hôtelière de Lausanne
Le Chalet-à-Gobet
Lausanne, VD, 1000 Lausanne 25
Event type:
University (What is this?)
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Speakers may not be confirmed. Check event website for more information.

Mike Hatrick

Mike Hatrick enjoys being surprised. One of the biggest surprises in his years in product development was when a marketing colleague proposed submitting his team’s new aerospace product for a prestigious innovation award. He was even more surprised when they almost won it. He then embarked on a quest to understand how that had happened. 10 years further on his job is to help create the culture and environment that helps Swisslog to imagine and realise surprising and sustainable innovation solutions for its customers. He lives in Basel, Switzerland where he also enjoys being surprised by his wife and two children.

Sophie Maxwell

Sophie Maxwell mixes wise thoughts with stylish actions, which explains her first-class degree in fashion from Central St Martinʼs, where she is now a visiting lecturer. For the past eight years, Sophie has been using her eye for detail to scrutinize the visual identities of multi-national companies in every category, from telecoms to personal care, food and beverages and luxury brands. Sophie uses future insight to allow Pearlfisher to look beyond today to see the possibilities so that we can design for the future.

Birgit Schleifenbaum

Innovation Management in the Food & Flavor Industry is Birgit Schleifenbaum’s profession and passion since more than 18 years. During her Food Science studies at the University of Stuttgart in Germany she laid the foundation for her interdisciplinary technical understanding around food and beverages. Birgit’s career path is rooted in global innovation roles in large multinational food & flavor companies. As Director Innovation she works at the inspiring interfaces between the technical domains, the business strategies, sustainability aspects, and consumer insight with the mission to fill the innovation pipelines for the future. Birgit`s passion is to foster an innovation culture based on entrepreneurial dedication and on trust in partnerships in order to pioneer into new fields of technologies and business setups. Always with one goal: to walk on the bridge that links science with emotion in the world of food.

Eva Zabey

Eva Zabey has worked at the World Business Council for Sustainable Development (WBCSD) for seven years, an association of some 200 leading companies. Projects she has led include the Water Scenarios to 2025, the Global Water Tool to map companies’ water-related risks, and a game that explores how to “Buy, Sell, Trade!” ecosystem services. She is currently leading work on using ecosystem valuation in a business context. Her background is in ecology (BSc – Imperial College London, Masters in environmental management – EPFL in Switzerland). What sparked her interest in business initially was a WWF biodiversity study she led for a cement company.

Maeve Ryan

Maeve Ryan is a writer. Her two-decades-long love affair with words encompasses academic history, current affairs, extreme-sports journalism, blogging and commercial fiction. As a commissioning editor at TRAUDL, the innovative London publishing house she co-founded in 2010, she is passionate about bringing the work of unique and promising novelists to the mainstream. Her own bestselling debut novel, War & Piste (published under a pseudonym), was inspired by several winters of living and working in the Alps. It captures within its dust jacket the essence of this world so completely that it inspired a wave of readers to quit their jobs and head for the snowy hills. In doing so, Maeve joined the ranks of Alex Garland, Louis de Bernieres, Hunter S. Thompson and all travel fiction authors who have inspired an irresistible longing for an unknown place through a compelling world of words.

Kynan Eng

Kynan Eng is a research group leader at the Institute of Neuroinformatics at the University of Zurich and the ETH Zurich, Switzerland. He is mainly interested in the neuroscience and technology of interactions between humans and machines in the real world, virtual reality and mixtures of the two. In 2009 and 2010 he co-founded two startup companies producing neurotechnological devices for machine vision (iniLabs Ltd.) and interactive rehabilitation devices (YouRehab Ltd.).

Tom Selwyn

Tom Selwyn is Professor in the Anthropology Department at the School of Oriental and African Studies (SOAS), University of London, where he is Director of Travel, Tourism, and Pilgrimage studies. He is widely published in the fields of hospitality, tourism, landscape symbolism, imagery, and development. Geographical interests include Palestine/Israel and the Mediterranean where, since 1995, he has directed research and development projects for the EU. Two recent books include the co-edited Thinking Through Tourism (2010) and Contested Mediterranean Spaces (2011). As a council member of the Royal Anthropological Institute, he was awarded the RAI’s Lucy Mair Medal in 2009.

Organizing team


Nyon, Switzerland

Elisabeth (Lizzie)

Nyon, Switzerland
  • Veronique Malan
  • Carla Turnbull
    Head of Student Team
  • Yasin Munshi
  • Huihui Yang
  • Joshua Gan
  • Bryant Cho
    Logistics / Time Management / Twitter
  • Jessica Blanchard
  • Laura Kelly
  • Hugo Worsley
  • Anna Tracey
  • Max Chen
  • Ilia Volas