William McDonough:
Вилијам МекДоноу за дизајнот „од колевка во колевка“

TED2005 · 20:05 · Filmed Feb 2005
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Еколошки-ориентираниот архитект и дизајнер Вилијам МекДоноу прашува како би изгледале нашите згради и производи ако дизајнерите ги земат во предвид да бидат „за сите деца, за сите видови, за сите времиња.“

Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. He champions “cradle to cradle” design, which considers a product's full life cycle — from creation with sustainable materials to a recycled afterlife. Full bio
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