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William McDonough:
William McDonough o dizajniranju od kolijevke do kolijevke

TED2005 · 20:05 · Filmed Feb 2005
Subtitles available in 24 languages
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William McDonough: William McDonough o dizajniranju od kolijevke do kolijevke
20:05 · Filmed February 2005 at TED2005 · Subtitles available in 24 languages

Ekološki osviješteni arhitekt i dizajner William McDonough se pita na što bi ličile naše zgrade i proizvodi kad bi dizajneri uzeli u obzir "svu djecu, svih vrsta, za sva vremena".

Architect
Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. He champions “cradle to cradle” design, which considers a product's full life cycle — from creation with sustainable materials to a recycled afterlife. Full bio
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