William McDonough:
William McDonough o dizajniranju od kolijevke do kolijevke

TED2005 · 20:05 · Filmed Feb 2005
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Ekološki osviješteni arhitekt i dizajner William McDonough se pita na što bi ličile naše zgrade i proizvodi kad bi dizajneri uzeli u obzir "svu djecu, svih vrsta, za sva vremena".

Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. He champions “cradle to cradle” design, which considers a product's full life cycle — from creation with sustainable materials to a recycled afterlife. Full bio
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