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Tom Wujec:
Tom Wujec: Construa uma torre, construa uma equipe

TED2010 · 6:51 · Filmed Feb 2010
Subtitles available in 33 languages
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Tom Wujec: Tom Wujec: Construa uma torre, construa uma equipe
6:51 · Filmed February 2010 at TED2010 · Subtitles available in 33 languages

Tom Wujec apresenta uma surpreendente pesquisa sobre o "problema do marshmallow" — uma dinâmica de grupo simples que envolve espaguete seco, um metro de fita adesiva e um marshmallow. Quem conseguir construir a torre mais alta usando estes ingredientes? E por que um grupo inesperado sempre se sai melhor que a média?

Designer
Tom Wujec studies how we share and absorb information. He's an innovative practitioner of business visualization — using design and technology to help groups solve problems and understand ideas. He is a Fellow at Autodesk. Full bio
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