Timothy Prestero:
Design for people, not awards

TEDxBoston 2012 · 11:05 · Filmed Jun 2012

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Timothy Prestero thought he'd designed the perfect incubator for newborns in the developing world — he even won awards for it. But he and his team learned a hard lesson when their incubator completely failed to catch on. Hear his hard-earned manifesto on the importance of designing for real-world use, not accolades.

Timothy Prestero loves a flashy "concept car." But in his own work, he aims to design products for social impact, keeping users in mind. Full bio



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