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史提夫·霍華德(Steve Howard):
讓我們全力投注於永續產品吧

TEDGlobal 2013 · 13:18 · Filmed Jun 2013
Subtitles available in 25 languages
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史提夫·霍華德(Steve Howard): 讓我們全力投注於永續產品吧
13:18 · Filmed June 2013 at TEDGlobal 2013 · Subtitles available in 25 languages

宜家家居的藍色建築物已经開始“培育”太陽能板及風力渦輪葉片;而在裡面,銷售櫃裡放滿了 LED 燈及回收再製的棉製品。為什麼?因為正如史提夫·霍華德提出:「永續已經從可行變成必行。」霍華德這位居家用品大賣場的永續長,談到他對銷售環保材料的追求及實踐──無論是對企業內還是對全球顧客──並對其他全球性大企業下了挑戰書。

Corporate innovator
Steve Howard leads the sustainability effort at Ikea, helping the low-price-furniture giant to bring sustainable products to millions of people. Full bio
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