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Idimo do kraja u prodaji održivosti

TEDGlobal 2013 · 13:18 · Filmed Jun 2013
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Iz velikih plavih zgrada IKEA-e iznikli su solarni paneli i vetrenjače; unutra, police su ispunjene LED rasvetom i recikliranim pamukom. Zašto? Zato što, kako Stiven Hauard kaže: "Održivost je od nečega što bi bilo poželjno postala nešto što je obavezno." Hauard, kao glavni direktor za održivost u velikim prodavnicama nameštaja, govori o svojoj kampanji promocije ekološki prilagođenih materijala i prakse poslovanja - kako interno, tako i kupcima širom sveta - i postavlja izazov ostalim globalnim gigantima.

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Corporate innovator
Steve Howard leads the sustainability effort at Ikea, helping the low-price-furniture giant to bring sustainable products to millions of people. Full bio

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