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Steve Howard:
Usmerimo vse svoje sile v trajnost

TEDGlobal 2013 · 13:18 · Filmed Jun 2013
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Sončne celice in vetrne turbine so pognale na strehah velikih modrih stavb Ikee; v notranjosti so police založene z LED svetilkami in recikliranim bombažem. Zakaj? Zato ker je, kot pravi Steve Howard, "trajnostni razvoj prešel iz prijaznega v nujno opravilo". Howard, izvršilni direktor trajnosti v pohištveni prodajalni, govori o svojem prizadevanju za prodajo okolju prijaznih materialov in praks – kupcem doma in po celem svetu – in izziva druge svetovne velikane.

Corporate innovator
Steve Howard leads the sustainability effort at Ikea, helping the low-price-furniture giant to bring sustainable products to millions of people. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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