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希娜-艾因嘉:選擇的藝術

TEDGlobal 2010 · 24:08 · Filmed Jul 2010
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希娜-艾因嘉致力研究於我們是如何做選擇,以及我們對於自己的選擇有何感受。在TEDGlobal中,她會談談平凡的選擇(選可樂或百事)和重大意義的選擇,同時在她開創性的研究中,揭露了我們在選擇時的驚人心態。

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Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio

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