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Sheena Iyengar:
Sheena Iyengar: Arta de a alege

TEDGlobal 2010 · 24:08 · Filmed Jul 2010
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Sheena Iyengar cercetează maniera în care luăm hotărâri - şi credinţele noastre raportate la deciziile pe care le luăm. În cadrul TEDGlobal, ea vorbeşte atât despre alegerile pe care le facem zi-de-zi (Coca Cola vs Pepsi) cât si despre cele de natură profundă, şi ne împărtăşeşte rezultatele cercetării sale revoluţionare, dezvăluind câteva atitudini surprinzatoare asupra modului în care decidem.

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Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio

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