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Sheena Iyengar:
Sheena Iyengar: Arta de a alege

TEDGlobal 2010 · 24:08 · Filmed Jul 2010
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Sheena Iyengar cercetează maniera în care luăm hotărâri - şi credinţele noastre raportate la deciziile pe care le luăm. În cadrul TEDGlobal, ea vorbeşte atât despre alegerile pe care le facem zi-de-zi (Coca Cola vs Pepsi) cât si despre cele de natură profundă, şi ne împărtăşeşte rezultatele cercetării sale revoluţionare, dezvăluind câteva atitudini surprinzatoare asupra modului în care decidem.

Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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