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쉬나 아이옌거: 선택의 기술
4,291,913 views |
Sheena Iyengar |
TEDGlobal 2010
• July 2010
Read transcript
쉬나 아이옌거는 어떻게 우리가 선택하는지 그리고 우리가 선택한 것에 대해 어떻게 느끼는지 연구합니다. TEDGlobal에서 그녀는 사소한 선택과 (예: 코카콜라 VS 펩시) 심도 있는 선택, 모두에 관해 이야기하며 선택에 관한 몇몇 놀라운 태도를 보여주는 그녀의 혁신적인 연구를 발표합니다.
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