Sheena Iyengar:
Sheena Iyengar: El arte de elegir

TEDGlobal 2010 · 24:08 · Filmed Jul 2010
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Sheena Iyengar estudia cómo elegimos... y cómo nos sentimos sobre las elecciones que hacemos. En TEDGlobal, habla tanto de elecciones triviales (Coca Cola vs Pepsi) como de elecciones profundas, y comparte su revolucionaria investigación la cual revela algunas sorprendentes posturas sobre nuestras decisiones.

Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio
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