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Sheena Iyengar:
Sheena lyengar:如何令选择变得更加容易

TEDSalon NY2011 · 16:05 · Filmed Nov 2011
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即使我们都渴望为自己独家定制的体验与产品,顾客们在面对着700多种选择时,仍变得不知所措。以令人惊叹的调查数据,Sheena lyengar, 向我们展示商业(以及其他行业)如何可以改善选择的体验。

Psycho-economist
Sheena Iyengar studies how people choose (and what makes us think we're good at it). Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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