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Seth Godin:
Seth Godin: Del pane a fette

TED2003 · 17:01 · Filmed Feb 2003
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In un mondo con troppe scelte e troppo poco tempo, le scelta ovvia è ignorare le cose normali. Il guru del marketing Seth Godin ci spiega perché, quando si tratta di attirare la nostra attenzione, le idee bizzarre o francamente sbagliate sono migliori di quelle noiosamente giuste.

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Marketer and author
Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead. Full bio

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