Seth Godin:
Seth Godin nos habla sobre el pan lactal

TED2003 · 17:01 · Filmed Feb 2003
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En un mundo con tanta oferta y tan poco tiempo, nuestra elección lógica es ignorar lo común. El gurú del marketing, Seth Godin, nos revela por qué cuando es cuestion de captar nuestra atención, las malas ideas o las bizarras son más triunfadoras que las aburridas.

Marketer and author
Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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