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Sebastian Wernicke:
How to use data to make a hit TV show

TEDxCambridge · 12:25 · Filmed Jun 2015
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Does collecting more data lead to better decision-making? Competitive, data-savvy companies like Amazon, Google and Netflix have learned that data analysis alone doesn't always produce optimum results. In this talk, data scientist Sebastian Wernicke breaks down what goes wrong when we make decisions based purely on data — and suggests a brainier way to use it.

Data scientist
After making a splash in the field of bioinformatics, Sebastian Wernicke moved on to the corporate sphere, where he motivates and manages multidimensional projects. Full bio
This talk was presented to a local audience at TEDxCambridge, an independent event. TED editors featured it among our selections on the home page.

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