Rory Sutherland:
Rory Sutherland: Sloof de kleine dingen

TEDSalon London 2010 · 12:37 · Filmed Apr 2010
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Het lijkt misschien dat grote problemen grote oplossingen vereisen, maar adverteerder Rory Sutherland zegt dat veel gelikte, dure aanpakken vaak in de weg staan aan betere, simpelere oplossingen. Dit illustreert hij met gedragseconomie en hilarische voorbeelden.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
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