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Rory Sutherland:
ロイ・サザランドが説く「小さなことにこだわろう」

TEDSalon London 2010 · 12:37 · Filmed Apr 2010
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大問題のためには大層な解決策が必要なように思われがちですが、広告の顔、ロイ・サザランドによると、そんな大げさでお金のかかった応急処置的な案につられて、よりシンプルで優れた解決策を見逃してしまう傾向があるようです。彼は、行動経済学におかしな実例をまじえながら、そんな現状について語ります。

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Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio

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