Rory Sutherland:
Rory Sutherland : Khawatirkan hal-hal kecil

TEDSalon London 2010 · 12:37 · Filmed Apr 2010
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Rory Sutherland: Life lessons from an ad man

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Sepertinya masalah-masalah besar memerlukan solusi-solusi besar, namun praktisi periklanan Rory Sutherland mengatakan bahwa banyak perbaikan yang mencolok dan mahal hanya mengaburkan jawaban-jawaban yang sederhana dan lebih baik. Untuk mengilustrasikannya, ia menggunakan ilmu ekonomi perilaku dan contoh-contoh yang menggelitik.

Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio
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