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Rory Sutherland:
Rory Sutherland : les détails comptent

TEDSalon London 2010 · 12:37 · Filmed Apr 2010
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On pourrait penser que les grands problèmes nécessitent de grandes solutions, mais le publicitaire Rory Sutherland dit que nombre de mesures chères et clinquantes ne font que cacher des réponses simples et meilleures. Pour illustrer cela, il fait appel à l'économie comportementale et à des exemples hilarants.

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Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio

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