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Rory Sutherland: Bojujte s maličkostmi

TEDSalon London 2010 · 12:37 · Filmed Apr 2010
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Může se zdát, že velké problémy vyžadují velká řešení, ale muž reklamy, Rory Sutherland, říká, že mnoho okázalých, nákladných úprav jen zamlžuje lepší, jednodušší odpovědi. Ilustruje to s pomocí behaviorální ekonomie na zábavných příkladech.

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Advertising guru
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio

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