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Mélinda French Gates : Ce que les ONG peuvent apprendre de Coca-Cola

TEDxChange · 16:28 · Filmed Sep 2010
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Mélinda Gates défend à TEDxChange la thèse provocatrice que les ONG devraient s'inspirer des entreprises telles que Coca-Cola. Dont les réseaux mondiaux, mais implantés localement, de marketeurs et de distributeurs garantissent que tous les villages isolés veulent - et peuvent se procurer - un coca. Pourquoi est-ce que cela ne marcherait pas aussi pour les préservatifs, l'hygiène et la vaccination ?

pin This talk was presented to a local audience at TEDxChange, an independent event. TED editors featured it among our selections on the home page.
Philanthropist
Melinda French Gates is co-chair of the Bill & Melinda Gates Foundation, where she puts into practice the idea that every life has equal value. Full bio

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