Loading…

John Gerzema:
John Gerzema: il consumatore post-crisi

TEDxKC · 16:34 · Filmed Aug 2009
Watch next...
Malcolm Gladwell: Choice, happiness and spaghetti sauce
arrow
709,133 Total views

John Gerzema dice che c'è un lato positivo nella recente crisi finanziaria, l'opportunità per un cambiamento positivo. Parlando al TEDxKC, identifica quattro principali cambiamenti culturali che guidano il comportamento del consumatore e mostra come le aziende si stanno evolvendo per connetersi alla spesa consapevole.

Marketing whiz
John Gerzema uses data, analysis and decades of experience to identify trends and develop daring new approaches to advertising. Full bio
This talk was presented to a local audience at TEDxKC, an independent event. TED editors featured it among our selections on the home page.

Discuss

133 comments

Enthusiastically agree? Respectfully beg to differ? Have your say here.

2000 characters remaining
Don't have an account? Sign up now — it's fast and free.
Sort comments by
There are currently no comments for this talk.