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John Gerzema:
John Gerzema: il consumatore post-crisi

TEDxKC · 16:34 · Filmed Aug 2009
Subtitles available in 19 languages
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John Gerzema: John Gerzema: il consumatore post-crisi
16:34 · Filmed August 2009 at TEDxKC · Subtitles available in 19 languages

John Gerzema dice che c'è un lato positivo nella recente crisi finanziaria, l'opportunità per un cambiamento positivo. Parlando al TEDxKC, identifica quattro principali cambiamenti culturali che guidano il comportamento del consumatore e mostra come le aziende si stanno evolvendo per connetersi alla spesa consapevole.

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This talk was presented to a local audience at TEDxKC, an independent event. TED editors featured it among our selections on the home page.

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