Johanna Blakley: A mídia social e o fim do gênero

TEDWomen 2010 · 8:27 · Filmed Dec 2010
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As companhias de mídia e propaganda ainda usam velhos dados demográficos para entender as audiências, mas elas estão ficando cada vez mais difíceis de se rastrear online, diz a pesquisadora de mídia Johanna Blakley. Enquanto a mídia social ultrapassa a mídia tradicional, e as mulheres superam os homens, Blakley explica quais serão as mudanças para o futuro da mídia.

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Media maven
Johanna Blakley studies the impact of mass media and entertainment on our world. Full bio



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