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Gary Lauder's new traffic sign:
O novo sinal de trânsito de Gary Lauder: Passagem por turnos

TED2010 · 4:26 · Filmed Feb 2010
Subtitles available in 31 languages
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Gary Lauder's new traffic sign: O novo sinal de trânsito de Gary Lauder: Passagem por turnos
4:26 · Filmed February 2010 at TED2010 · Subtitles available in 31 languages

Cinquenta por cento dos acidentes de trânsito acontecem em cruzamentos. Gary Lauder partilha uma brilhante e barata ideia para ajudar os condutores a moverem-se suavemente: um novo sinal de trânsito que combina as propriedades dos sinais "Stop" e "Cedência de Passagem" — e pede aos condutores para que sejam educados.

Venture capitalist
Gary Lauder is the managing partner of Lauder Partners, a VC firm, and the co-creator of the Socrates Society at the Aspen Institute. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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