Gary Lauder's new traffic sign:
Gary Lauders neues Verkehrsschild: Abwechseln

TED2010 · 4:26 · Filmed Feb 2010
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Fünfzig Prozent aller Verkehrsunfälle passieren an Kreuzungen. Gary Lauder stellt eine brilliante und günstige Idee vor, die Autofahrern hilft, schleuniger vorranzukommen: Ein neues Verkehrszeichen, dass die Eigenschaften des Stop- und Vorwahrt-Gewähren-Schilds verbindet — und Fahrer um Freundlichkeit bittet.

Venture capitalist
Gary Lauder is the managing partner of Lauder Partners, a VC firm, and the co-creator of the Socrates Society at the Aspen Institute. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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