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Eric Mead:
The magic of the placebo

TEDMED 2009 · 9:05 · Filmed Oct 2009
Subtitles available in 31 languages
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Sugar pills, injections of nothing — studies show that, more often than you'd expect, placebos really work. At TEDMED, magician Eric Mead does a trick to prove that, even when you know something's not real, you can still react as powerfully as if it is. (Warning: This talk is not suitable for viewers who are disturbed by needles or blood.)

Magician
Eric Mead is a prolific magician, mentalist and comedian who worked his way up from doing magic on the street to appearing at exclusive events around the world. Full bio
This video was produced by TEDMED. TED's editors featured it among our daily selections on the home page.

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