David Kelley:
David Kelley präsentiert Personenorientiertes Design

TED2002 · 17:00 · Filmed Feb 2002
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IDEO´s David Kelley sagt das der "Hardware-Faktor" im Vergleich zum "Erlebnis-Faktor" beim Produkt Design immer mehr an Bedeutung verliert. Er zeigt Beispielvideos welche diesen ganzheitlichen Ansatz dokumentieren und auch Material aus dem Prada Laden in New York beinhalten.

Designer, educator
David Kelley’s company IDEO helped create many icons of the digital generation — but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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