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Daniel Kahneman:
Daniel Kahneman: L'enigma dell'esperienza contro la memoria

TED2010 · 20:06 · Filmed Feb 2010
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Utilizzando esempi che spaziano dalle vacanze alle colonscopie, Daniel Kahneman, premio Nobel e fondatore della "Behavioral Economics " (Economia comportamentale), ci rivela come i nostri "sè che vivono le esperienze" ("experiencing selves") ed i nostri "se' che ricordano" ("remembering selves") percepiscono la felicità in maniera differente. Questo nuovo punto di vista ha implicazioni profonde per l'economia, le politiche pubbliche — e la nostra auto consapevolezza.

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Behavioral economics founder
Widely regarded as the world's most influential living psychologist, Daniel Kahneman won the Nobel in Economics for his pioneering work in behavioral economics — exploring the irrational ways we make decisions about risk. Full bio

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