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Daniel Kahneman:
Daniel Kahneman: Zagonetka iskustva nasuprot pamćenju

TED2010 · 20:06 · Filmed Feb 2010
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Na primjerima od putovanja do kolonoskopije, nobelovac i osnivač bihevioralne ekonomije Daniel Kahneman otkriva kako naše "iskustveno jastvo" i naše "pamteće jastvo" percipiraju sreću na različit način. Takav novi uvid ima duboki utjecaj na ekonomiju, politiku - i našu svijest o sebi.

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Behavioral economics founder
Widely regarded as the world's most influential living psychologist, Daniel Kahneman won the Nobel in Economics for his pioneering work in behavioral economics — exploring the irrational ways we make decisions about risk. Full bio

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