Dan Ariely:
Den Arili o nedostacima našeg moralnog koda

TED2009 · 16:23 · Filmed Feb 2009
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Bihejvioralni ekonomista Den Arili proučava nedostatke našeg moralnog koda: skrivene razloge zbog kojih smatramo da je u redu varati ili krasti (ponekad). Mudro osmišljena istraživanja dodatno osnažuju njegovu tvrdnju da smo svi mi predvidivo iracionalni — i da se nad nama može vršiti uticaj na načine kojih nismo ni svesni.

Behavioral economist
The dismal science of economics is not as firmly grounded in actual behavior as was once supposed. In "Predictably Irrational," Dan Ariely told us why. Full bio
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