Dan Ariely:
Dan Ariely pita: Kontroliramo li svoje odluke?

EG 2008 · 17:26 · Filmed Dec 2008
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Bihevioralni ekonomist Dan Ariely, autor knjige "Predvidljivo iracionalni", koristi klasične optičke iluzije, kao i (katkada šokantne) rezultate svojih istraživanja koji prkose zdravom razumu, kako bi pokazao da nismo tako racionalni kako mislimo kada donosimo odluke.

Behavioral economist
It's become increasingly obvious that the dismal science of economics is not as firmly grounded in actual behavior as was once supposed. In "Predictably Irrational," Dan Ariely tells us why. Full bio



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