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Designing books is no laughing matter. OK, it is.

TED2012 · 17:16 · Filmed Mar 2012
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Chip Kidd doesn’t judge books by their cover, he creates covers that embody the book — and he does it with a wicked sense of humor. In one of the funniest talks from TED2012, he shows the art and deep thought of his cover designs. (From The Design Studio session at TED2012, guest-curated by Chee Pearlman and David Rockwell.)

pin This talk was presented at an official TED conference, and was featured by our editors on the home page.
Graphic designer
Chip Kidd's book jacket designs spawned a revolution in the art of American book packaging. Full bio

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