Barry Schwartz:
O paradoxo da escolha

TEDGlobal 2005 · 19:37 · Filmed Jul 2005
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Sheena Iyengar: The art of choosing

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O psicólogo Barry Schwartz visa um princípio central das sociedades ocidentais: liberdade de escolha. Na opinião de Schwartz, a escolha não nos tornou mais livres mas mais paralisados, não nos tornou mais felizes mas mais insatisfeitos.

Barry Schwartz studies the link between economics and psychology, offering startling insights into modern life. Lately, working with Ken Sharpe, he's studying wisdom. Full bio
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