“Your brand is what other people say about you when you’re not in the room.” Jeff Bezos, the founder of Amazon.com, is credited with saying this first — and in a fast-paced talk from TEDGlobal 2012 University, marketer Tim Leberecht takes Bezos’ observation as a jumping-off point. “Hyperconnectivity allows companies to be in that room […]Continue reading
Why you should listen
Tim Leberecht is Chief Marketing Officer of global design and innovation firm frog, which has developed and brought to market product and service innovations for Apple, AT&T, BMW, Disney, GE, HP, Intel, SAP, Siemens, Sony, and many other Fortune 500 brands. He is also the publisher of frog’s design mind print and online magazine, the curator of “The Meaning of Business” series, and the producer of the "Reinvent Business" hackathons.
Leberecht is an avid blogger and writer on marketing, innovation, and design topics; his work has appeared in Fast Company, Wired, Rotman Magazine, Economic Observer, CEO/CIO Magazine, The European, CNET, Poptech, the Forumblog, and Frankfurter Allgemeine Zeitung.
He's a member of the World Economic Forum’s Global Agenda Council on Values, 2011-2014, and participated in a series of expert hearings on a future vision for Germany, held by the German Federal Chancellery.
Read his blog post about giving his TEDGlobal 2012 talk >>
Check out a sketchnote of Tim's talk >>