“Your brand is what other people say about you when you’re not in the room.” Jeff Bezos, the founder of Amazon.com, is credited with saying this first — and in a fast-paced talk from TEDGlobal 2012 University, marketer Tim Leberecht takes Bezos’ observation as a jumping-off point. “Hyperconnectivity allows companies to be in that room […]Continue reading
Why you should listen
Tim Leberecht is the chief marketing officer of NBBJ, a global design and architecture firm, and the author of the upcoming book The Business Romantic. Previously, he was the chief marketing officer of Frog Design, a product design and strategy firm. His writing has appeared in publications such as Fast Company, Forbes, Fortune, and Wired. Leberecht is the co-founder of the 15 Toasts dinner series and an advisor to The Human Agency, a collective of social change-makers. He serves on the World Economic Forum’s Global Agenda Council on Values and on the board of Jump Associates, a strategy and innovation consultancy. He lives in San Francisco.
Read his blog post about giving his TEDGlobal 2012 talk >>