Tania Luna co-founded Surprise Industries, a company devoted to designing surprise experiences.

Why you should listen

Tania Luna has an unusual title: she calls herself a “surprisologist.” The co-founder and CEO of Surprise Industries, Luna thinks deeply about how to delight, and how to help individuals and teams thrive in uncertain circumstances and develop the bonds needed to get through them.

When Luna was invited to take part in TED’s Worldwide Talent Search in 2012, she expected to give a talk about surprise and the importance of not being attached to outcomes. However, she was inspired to tell a more personal story -- one many of her closest friends didn’t know -- about her Ukrainian family getting asylum in the United States when she was 6-yeard-old and arriving in New York with virtually nothing. She sees her work as connected to her upbringing -- in which a piece of Bazooka bubble gum, a thrown-out toy or a mis-delivered pizza was magical -- because it gave her an appreciation for the joy of little surprises. 

What others say

“Tania Luna ... plans surprise events for individuals and businesses. Think trapeze lessons, private beer tastings and a zombie birthday party complete with actors in costume and a terrifying alleyway ambush.” — Entrepreneur.com

Tania Luna’s TED talk

Tania Luna on the TED Blog