Simon Sinek explores how leaders can inspire cooperation, trust and change. He's the author of the classic "Start With Why"; his latest book is "Leaders Eat Last."

Why you should listen

Fascinated by the leaders who make impact in the world, companies and politicians with the capacity to inspire, Simon Sinek has discovered some remarkable patterns in how they think, act and communicate. He wrote Start With Why: How Great Leaders Inspire Everyone to Take Action to explore his idea of the Golden Circle, what he calls "a naturally occurring pattern, grounded in the biology of human decision making, that explains why we are inspired by some people, leaders, messages and organizations over others." His newest work explores "circles of safety," exploring how to enhance feelings of trust and confidence in making bold decisions. It's the subject of his latest book, Leaders Eat Last.

An ethnographer by training, Sinek is an adjunct of the RAND Corporation. He writes and comments regularly for major publications and teaches graduate-level strategic communications at Columbia University.

What others say

“I try to find, celebrate and teach leaders how to build platforms that will inspire others. ” — Simon Sinek

Simon Sinek’s TED talks

Simon Sinek on the TED Blog

How This Talk Came To Be

How Simon Sinek’s TEDx success made him think deeply about trust

July 10, 2014

In 2009, Simon Sinek gave the talk “How great leaders inspire action” to an audience of 50 people in a small room at TEDxPugetSound. It quickly became the second most-watched talk on TED.com. Sinek, of course, felt honored by the growing popularity of his talk—and by the opportunity to inspire people to think more deeply about […]

Continue reading
Live from TED2014

Leadership is about making others feel safe: Simon Sinek at TED2014

March 21, 2014

Simon Sinek begins his talk with the story of former U.S. Army Captain William D. Swenson. In 2009, Swenson was on an operation in Afghanistan, near the Pakistan border, when his column was ambushed. It was bad; many were injured. During this ambush, Swenson called for air support and ran through enemy fire to rescue the wounded. […]

Continue reading
Live from TED2014

Unstress: Speakers in Session 11 at TED2014

March 21, 2014

We live most of our lives wired and wound up, rarely pausing to relax or unplug from the daily grind. Our speakers in this session discuss the consequences of our ever-hectic lives, and remind us of the qualities we sometimes forget to foster. They include an author discussing why modern parenthood is out of whack, […]

Continue reading

Quotes from Simon Sinek

If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.
Simon Sinek
TEDxPuget Sound • 18M views May 2010
Inspiring, Persuasive
[Martin Luther King, Jr.] gave the ‘I have a dream’ speech, not the ‘I have a plan’ speech.
Simon Sinek
TEDxPuget Sound • 18M views May 2010
Inspiring, Persuasive