Simon Sinek begins his talk with the story of former U.S. Army Captain William D. Swenson. In 2009, Swenson was on an operation in Afghanistan, near the Pakistan border, when his column was ambushed. It was bad; many were injured. During this ambush, Swenson called for air support and ran through enemy fire to rescue the wounded. […]Continue reading
Why you should listen
Fascinated by the leaders who make impact in the world, companies and politicians with the capacity to inspire, Simon Sinek has discovered some remarkable patterns in how they think, act and communicate. He wrote Start With Why: How Great Leaders Inspire Everyone to Take Action to explore his idea of the Golden Circle, what he calls "a naturally occurring pattern, grounded in the biology of human decision making, that explains why we are inspired by some people, leaders, messages and organizations over others." His newest work explores "circles of safety," exploring how to enhance feelings of trust and confidence in making bold decisions. It's the subject of his latest book, Leaders Eat Last.
An ethnographer by training, Sinek is an adjunct of the RAND Corporation. He writes and comments regularly for major publications and teaches graduate-level strategic communications at Columbia University.
What others say
"I try to find, celebrate and teach leaders how to build platforms that will inspire others. " — Simon Sinek
Simon Sinek’s TED talks
Simon Sinek on the TED Blog
We live most of our lives wired and wound up, rarely pausing to relax or unplug from the daily grind. Our speakers in this session discuss the consequences of our ever-hectic lives, and remind us of the qualities we sometimes forget to foster. They include an author discussing why modern parenthood is out of whack, […]Continue reading