By Seth Godin Please don’t steal my car. If you drive away with it, I won’t have it any more, which is a real hassle. Please don’t steal my identity or my reputation either. Neither travels well, and all the time you’re using it, you’re degrading something that belongs to me. But my ideas? Sure, […]Continue reading
Why you should listen
"Seth Godin may be the ultimate entrepreneur for the Information Age," Mary Kuntz wrote in Business Week nearly a decade ago. "Instead of widgets or car parts, he specializes in ideas -- usually, but not always, his own." In fact, he's as focused on spreading ideas as he is on the ideas themselves.
After working as a software brand manager in the mid-1980s, Godin started Yoyodyne, one of the first Internet-based direct-marketing firms, with the notion that companies needed to rethink how they reached customers. His efforts caught the attention of Yahoo!, which bought the company in 1998 and kept Godin on as a vice president of permission marketing. Godin has produced several critically acclaimed and attention-grabbing books, including Permission Marketing, All Marketers Are Liars, and Purple Cow (which was distributed in a milk carton). In 2005, Godin founded Squidoo.com, a Web site where users can share links and information about an idea or topic important to them.
"What others say"
Seth Godin’s TED talks
Icarus is a mythological character with incredible staying power. Everyone knows his story — his dad made him wings to help him escape the minotaur’s labyrinth, and warned him not to fly too close to the sun lest his wings melt. Amazed to be flying, however, Icarus didn’t listen and tumbled into the ocean. It’s […]Continue reading
It’s our third anniversary of posting TEDTalks free to the world! We started in June 2006 with our first six talks — including Sir Ken Robinson, Al Gore, Majora Carter … Three years and 486 talks later, we hope you’ll enjoy this mini-documentary, “Behind the TEDTalk.” It stars TED Curator Chris Anderson and the TED […]Continue reading