Sam Gregory helps ensure we are better prepared globally for deepfakes and deceptive AI.

Why you should listen

Sam Gregory is an expert on the power of smartphone witnessing in human rights crises, and innovations in preserving trust, authenticity and evidence in an era of increasingly complex audiovisual communication and deception. His work within the global "Prepare, Don’t Panic" initiative on deepfakes and generative AI grounds the impact of these technologies in the realities of frontline journalists and human rights defenders and has directly influenced platform policies, emerging technologies for trust and public discussion of who and what to prioritize. As the executive director of WITNESS, he leads the organization's strategic plan to "Fortify the Truth" and champions their global team of activists and partners who support millions of people using video and technology globally to protect and defend human rights. A committed activist for human rights, he's served on the Technology Advisory Board of the International Criminal Court, co-chaired the Partnership on AI’s Expert Group on AI and the Media and led the Threats and Harms Taskforce of a leading coalition to develop standards for media provenance. He's testified on AI and deepfakes before the US Congress and to the National AI Advisory Council, written for WIRED, The Hill and a range of academic journals and is frequently interviewed by major media.

Sam Gregory’s TED talk