Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.

Why you should listen

From unlikely beginnings as a classics teacher to his current job as Vice Chairman of Ogilvy Group, Rory Sutherland has created his own brand of the Cinderella story. He joined Ogilvy & Mather's planning department in 1988, and became a junior copywriter, working on Microsoft's account in its pre-Windows days. An early fan of the Internet, he was among the first in the traditional ad world to see the potential in these relatively unknown technologies.

An immediate understanding of the possibilities of digital technology and the Internet powered Sutherland's meteoric rise. He continues to provide insight into advertising in the age of the Internet and social media through his blog at Campaign's Brand Republic site, his column "The Wiki Man" at The Spectator and his busy Twitter account.

What others say

“Rory is the original advocate of '360-degree branding,' a persuasive and charismatic speaker and has a tremendous knack for making ideas come to life in an easily digestible way. He has been walking the walk longer than anyone.” — Gary Leih, Ogilvy Group Chairman

Rory Sutherland’s TED talks

Rory Sutherland on the TED Blog
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Live from TED2014

Nuclear fission reactors, Africa’s Einsteins and the healing power of nature: A recap of “Beauty and the Brain,” All-Stars Session 2 at TED2014

March 19, 2014

By Liz Jacobs and Thu-Huong Ha   Our brains work in mysterious ways. They make us laugh, they make us cry, and sometimes, they make us 19-year old geniuses. The 11 speakers in this All-Stars session specialize in areas of the brain as diverse as personality, trauma and gender, but they all agree: Our minds […]

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Design

Sweat the small stuff: Rory Sutherland on TED.com

June 9, 2010

It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples. (Recorded at TEDSalon London 2010, April 2010 in London, England. Duration: 12:37) Watch Rory Sutherland’s talk on TED.com, where you can […]

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Q&A

Q&A with Rory Sutherland: An advertarian’s take on the world

October 15, 2009

The TED Blog caught up with ad man Rory Sutherland the evening before we posted his TEDTalk. Drawing on the work of behavioral economists, Nobel Prize winners and others, he talked at length about his personal philosophy of Advertarianism, about President Obama and the healthcare debate, and even threw in some analysis on the future […]

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Quotes from Rory Sutherland

Engineers, medical people, scientific people, have an obsession with solving the problems of reality, when actually … once you reach a basic level of wealth in society, most problems are actually problems of perception.
Rory Sutherland
TEDGlobal 2009 • 2.3M views Oct 2009
Funny, Fascinating
When you place a value on things like health, love, sex and other things, and learn to place a material value on what you’ve previously discounted for being merely intangible … you realize you’re much, much wealthier than you ever imagined.
Rory Sutherland
TEDGlobal 2009 • 2.3M views Oct 2009
Funny, Fascinating
Once you have a very, very large budget, you actually look for expensive things to spend it on.
Rory Sutherland
TEDSalon London 2010 • 846K views Jun 2010
Funny, Persuasive