Matt Cutts is an engineer at Google, where he fights linkspam and helps webmasters understand how search works.

Why you should listen

Matt Cutts works on search at Google, specializing in search optimization. He's a friendly and public face for helping webmasters understand how Google's search actually works, making hundreds of videos that answer questions about SEO. (SearchEngineLand made this handy chart of all of them.) He's an advocate for cutting down on poor practice such as link spam. He also wrote the first version of SafeSearch, Google’s family filter.

Read about all of Cutts' "30 days" adventures here >>

Matt Cutts’ TED talks

Quotes from Matt Cutts

The next 30 days are going to pass whether you like it or not, so why not think about something you have always wanted to try and give it a shot for the next 30 days?
Matt Cutts
TED2011 • 5.5M views Jul 2011
Inspiring, Persuasive
Thirty days is just about the right amount of time to add a new habit or subtract a habit — like watching the news — from your life.
Matt Cutts
TED2011 • 5.5M views Jul 2011
Inspiring, Persuasive