Jason Clay is a WWF vice-president who works with big corporations to transform the global markets they operate in, so we can produce more with less land, less water and less pollution.
Jason Clay's ideas are changing the way governments, foundations, researchers and NGOs identify and address risks and opportunities for their work. He brings people together to improve environmentally sensitive practices in agriculture and aquaculture. Jason's goal is to create global standards for producing and using raw materials, particularly in terms of carbon and water. He has convened industry roundtables of retailers, buyers, producers and environmentalists to reduce the key impacts of producing soy, cotton, sugarcane, salmon, shrimp, mollusks, catfish and tilapia.
Clay ran a family farm, taught at Harvard and Yale, worked at the U.S. Department of Agriculture and spent more than 25 years working with human rights and environmental organizations before joining WWF in 1999.
"Our goal is to figure out how to produce more with less land, less water and less pollution, so we won't be the only species left living on this planet."Jason Clay
“There’s very good evidence that the average cat in Europe has a larger environmental footprint in its lifetime than the average African.”
“When the average American consumes 43 times as much as the average African, we’ve got to think that consumption is an issue. It’s not just about population.”