Jason Clay is a WWF vice-president who works with big corporations to transform the global markets they operate in, so we can produce more with less land, less water and less pollution.

Why you should listen

Jason Clay's ideas are changing the way governments, foundations, researchers and NGOs identify and address risks and opportunities for their work. He brings people together to improve environmentally sensitive practices in agriculture and aquaculture. Jason's goal is to create global standards for producing and using raw materials, particularly in terms of carbon and water. He has convened industry roundtables of retailers, buyers, producers and environmentalists to reduce the key impacts of producing soy, cotton, sugarcane, salmon, shrimp, mollusks, catfish and tilapia.

Clay ran a family farm, taught at Harvard and Yale, worked at the U.S. Department of Agriculture and spent more than 25 years working with human rights and environmental organizations before joining WWF in 1999.

What others say

“Our goal is to figure out how to produce more with less land, less water and less pollution, so we won't be the only species left living on this planet.” — Jason Clay

Jason Clay’s TED talk

More news and ideas from Jason Clay

Live from TEDGlobal

How big brands can help save biodiversity: Jason Clay on TED.com

August 16, 2010

Convince just 100 key companies to go sustainable, and WWF’s Jason Clay says global markets can protect the planet our consumption has already outgrown. Hear how his extraordinary roundtables are getting big brand rivals to agree on green practices first — before their products duke it out on store shelves. (Recorded at TEDGlobal 2010, July […]

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