Icelandic entrepreneur (and presidential candidate) Halla Tómasdóttir advocates for feminine leadership and challenges the masculine values at the heart of international business and finance.

Why you should listen

In cofounding Icelandic investment firm, Audur Capital, Tómasdóttir and her team set out to infuse the world of finance with diversity, social responsibility and more “feminine values.” The company survived Iceland’s economic meltdown in 2008 in tact and Audur and Tómasdóttir were instrumental in leading change in the aftermath.

Tómasdóttir left Audur in 2013 and founded Sisters Capital where she now keynotes, consults and connects sisters, women and men who embrace a more balanced set of values. In 2016, responding to popular demand (and a viral Facebook campaign), she ran for president of Iceland, placing second with nearly one-third of the vote.

What others say

“Her simple conclusion is that more women are needed in finance, with this leading to less ego and more “collaboration” and more focus on emotional capital and less obsession with financial capital.” — Irish Times, March 2, 2015

Halla Tómasdóttir’s TED talk