Devdutt Pattanaik looks at business and modern life through the lens of mythology.
We all search for meaning in our work and lives. Devdutt Pattanaik suggests we try a tactic of our ancestors -- finding life lessons in myth, ritual and shared stories. As the Chief Belief Officer at Future Group in Mumbai, he helps managers harness the power of myth to understand their employees, their companies and their customers. He's working to create a Retail Religion, to build deep, lasting ties between customers and brands.
Pattanaik is a self-taught mythologist, and the author (and often illustrator) of several works on aspects of myth, including the primer Myth = Mithya: A Handbook of Hindu Mythology and his most recent book, 7 Secrets from Hindu Calendar Art. He writes a column called "Management Mythos" for Economic Times that juxtaposes myth onto modern leadership challenges. His newest area of inquiry: How is traditional management, as expressed in old Indian cultural narratives, different from modern scientific management techniques?"
"We're looking at stories that have lasted the test of time, like the Ramayana, the Mahabharata and the Bible. That's proof of their effectiveness."Devdutt Pattanaik