At TEDIndia, Devdutt Pattanaik takes an eye-opening look at the myths of India and of the West, and shows how these two fundamentally different sets of beliefs about gods, death and heaven help us consistently misunderstand one another. His goal is to help us all understand these founding beliefs — and use them to understand […]Continue reading
Why you should listen
We all search for meaning in our work and lives. Devdutt Pattanaik suggests we try a tactic of our ancestors -- finding life lessons in myth, ritual and shared stories. As the Chief Belief Officer at Future Group in Mumbai, he helps managers harness the power of myth to understand their employees, their companies and their customers. He's working to create a Retail Religion, to build deep, lasting ties between customers and brands.
Pattanaik is a self-taught mythologist, and the author (and often illustrator) of several works on aspects of myth, including the primer Myth = Mithya: A Handbook of Hindu Mythology and his most recent book, 7 Secrets from Hindu Calendar Art. He writes a column called "Management Mythos" for Economic Times that juxtaposes myth onto modern leadership challenges. His newest area of inquiry: How is traditional management, as expressed in old Indian cultural narratives, different from modern scientific management techniques?"
What others say
"We're looking at stories that have lasted the test of time, like the Ramayana, the Mahabharata and the Bible. That's proof of their effectiveness." — Devdutt Pattanaik
Devdutt Pattanaik’s TED talks
Devdutt Pattanaik on the TED Blog
Here’s the schedule for the first five TEDTalks to be released from TEDIndia. They’re premiering here on TED.com as well as on ted.indiatimes.com — and on mobile phones at http://indiatimes.vuclip.com. Live now: Pranav Mistry’s SixthSense demo — and an amazing announcement. Premiering Thursday, Nov. 19: Devdutt Pattanaik contrasts the mythology of India and the West […]Continue reading
Mythologist Devdutt Pattanaik explained how our subjective truths shape our worldviews. The differences between Eastern and Western mythologies — whether they portray life as linear or cyclical — resonate in the beliefs and behaviors of today’s business world. Check out the reactions on Facebook and Twitter: Brilliant point on “the world v/s my world” by […]Continue reading